Our Services

Data Strategy and Implementation

We help you to identify aims and establish metrics, provide GAP analysis and create a plan for using data to enhance your current capabilities. We also work to define requirements, and implement your personalised data strategy.

Deep Dive on your Insights

We collect, evaluate and translate data into actionable insight to inform business strategy. Working with predictive analytics, targeted modelling and more we enable you to stay ahead of trend and reach your audience more effectively.

Ongoing Optimisation

Empowering you to capitalise on data insight long-term we offer on-going optimisation. We develop test hypotheses, run test designs, trial implementations and assist with prioritisation. We enable you to make continual improvements across your business and its processes.

Our Blogs

Sheffield, United Kingdom - June 11, 2016: Cosplayer dressed as 'Spiderman' from the Marvel Series at the Yorkshire Cosplay Convention at Sheffield Arena

My Uncle Ben told me once…

Tags : 

Our resident marvellous superhero, Jan Piedrahita, has had his Spidey senses activated by the latest in data visualisation tools.

Read More
The most powerful wand in the world

Harry Potter and GDPR

Tags : 

Sorting out your digital marketing consent permissions isn’t magic – just ask Harry Potter!

Read More
Hand holding smart phone, pills application with capsule icon on screen

Digital Pills

Tags : 

How digital data is taking us into a new evolutionary era in medicine and healthcare.

Read More
Close-up of person using building intercom

The Ghost in the Machine (Learning)

Tags : 

What keypad entry systems for door locks can tell us about how to manage Attribution and Predictive Modelling programmes.

Read More
UKTV Player

UKTV: Using Adobe Heartbeat to understand video viewing behaviour

Tags : 

The BackgroundUKTV, the digital broadcaster, wanted to get more out of its analytics on its digital platform.  There were key metrics for the business which they could not report for their digital platform.  This was partly due to their implementation – not all the events had been tagged in the right way – but also

Read More
music equipment mic and blur hand adjust audio mixer

What Taylor Swift can tell us about Machine Learning

Tags : 

What a failed, but valiant, attempt to use Machine Learning to make pop music tells us about what AI is good, and not good, at. And why Taylor Swift is better at it than an algorithm.

Read More
Crystal Ball consulting

On the future of analytics

Tags : 

I keep getting asked to predict the future of analytics by management types; so, I’m going to rummage the back of the office stationary cupboard, dig out my robe and wizard’s hat, and give you a glimpse into my crystal ball of speculation.

Read More
Rock fall in Cheddar Gorge with highway cones

Predicting a landslide

Tags : 

“We predict The Tories will win by a landslide”“Lies, damn lies and statistics”Now, before I start, this is not a political article.  No-one’s left or right leanings will be discussed, and no politicians will be hurt in the making of this article.With that disclaimer out of the way, let’s talk ‘predictive analytics’ and the issues

Read More
Wet cricket balls in the grass

An Analysts’ Game accidentally invented by Sportsmen

Tags : 

Cricket, according to the Indian social philosopher Ashis Nandy, is an Indian game accidentally invented by the British. One could equally call it an analysts’ game accidentally invented by sportsmen. What can the game teach CDOs about predictive programmes?

Read More
machine learning concept on the gearwheels, 3D rendering

Machine Learning and Hot Tips – Trends from Adobe Summit

Tags : 

The Adobe Summit is one of the several Marketing Cloud conferences in recent weeks. We asked friends, clients and industry leaders about what the main themes were from the event.

Read More
Beautiful sunbeam through the black stormy cloud. Adobe RGB Colour Space.

Clouds, with more clouds – the digital marketing weather forecast

Tags : 

In digital marketing, all you can see is clouds – what the latest Marketing Cloud conferences say about the marketplace.

Read More
Composition

The Power of Many – The New Era of Citizen Science

Tags : 

Last month, citizen scientists were credited with discovering an astronomical phenomenon called STEVE. Station10’s very own Steve, Steve Webb, investigates.

Read More
Marketing segmentation, target audience, customers care, customer relationship management (CRM), customer analysis and focus group concepts with wide composition.

ICO takes a wider view on Profiling for GDPR

Tags : 

The latest Feedback Request document from the ICO implies a broad view of the definition of profiling for the GDPR.

Read More
Fingerprints

Going beyond the tech – why data innovations need to be normal

Tags : 

Data innovations need to be understood and believed to be successful, not just used and adopted.

Read More
Pattern wall of pile colorful retro television

Channel Proliferation and How To Survive It

Tags : 

Interactive technologies will become more transparent and immediate, according to Gartner. What does that mean for the Insight and Analytics methods that record behaviour?

Read More
Winning Breakfast

Breakfast and Insight – what a winning combination!

Tags : 

Station 10 recently held a very interesting Breakfast Business Insight Briefing on the new General Data Protection Regulations (GDPR).

Read More
Data Protection concepts

General Data Protection Regulations (GDPR) – What, When and Why?

Tags : 

Come and learn about the General Data Protection Guidelines on 28th March.

Read More
3D visual of a humanoid robot thinking or debating

Thinking for yourself – the dangers of going too far too soon with AI

Tags : 

Using data to drive AI and predictive analytics is not a substitute for your Analytics and Insight capability.

Read More
3d Electrocardiogram

Data could save your life, in a heartbeat

Tags : 

The opportunities to save lives through sharing and analysing biometric data will allow what was previously almost miraculous to be almost commonplace.

Read More
London skyline, city of London at dusk

A Tale of Two (Digital) Cities

Tags : 

“It is the best of times, it is the worst of times. It is the age of wisdom, it is the age of foolishness.” For digital programmes, that time is now.

Read More
The importance of a pseudonym

The Age of the Pseudonym

Tags : 

or, How reading some literary classics could help you to identify opportunities in the GDPR

Read More
3D illustration

Anarcholytics: An Internet of Nothings. On Toast.

Tags : 

With the recent battery of scare stories about hackers using an army of kettles and microwaves, the internet of things is apparently a thing. What effect will this have on data and analytics? And toast?

Read More
3d render of neon lights - live

Going Live – Seize the Multichannel Present, not the Analogue Past

Some types of analysis take longer than others. But, in a multichannel world, the ones that take less time can provide deeper insight.

Read More
makinguseofdatayoudidntknow_details

Making the most of the data you didn’t even know you had

One of the most enjoyable parts of my role at Station10 is that it often gives me the opportunity to talk to groups of people about why Data and Analytics is such an interesting field, and one that they should really take time and effort to make the most of. I had one of these opportunities

Read More
adam_close-up_first

Now we are 5!

Tags : 

What were you doing five years ago?

Read More
Memory Lane street sign, rural road in sepia

Memory Lane – The GDPR and the right to be remembered

Tags : 

One of the key principles of the upcoming GDPR is the right to be forgotten. But does the customer have the right to be remembered?

Read More
Rating Five Golden Stars on Blackboard

How is the online review market evolving?

Tags : 

Whether it’s in the travel, hospitality or retail market, online reviews are central to brand perception and trust, having a tangible effect on conversion and revenue.This has been true for years, but as time goes by, markets have evolved and there is a greater demand for transparency and accuracy when it comes to online reviews

Read More
Sprinting_Cyclist_colours

Delivering Insight when it really matters

Tags : 

Delivering great insight takes lots of time. So, how do you do it when time is tight?

Read More
Clock alarm 3D. Time concept.

What does “real-time” mean to you?

Tags : 

What it means to be in “real-time” has changed over time. We look at 3 technological revolutions which have changed what we mean by being “up-to-the-minute”.

Read More
Re-platforming your website

4 (data-y) things to keep in mind when re-platforming your site

Tags : 

Re-platforming? It’s easy right?

Read More
Campaign

Digital Transformation isn’t about Tech – it’s about People

Tags : 

We are delighted to have been featured in Campaign magazine last week.

Read More
SONY DSC

Charles Tyrwhitt Shirts: Using the Right Tools in the Right Way

Tags : 

Charles Tyrwhitt Shirts engaged Station10 to make sure they were using the right data analytics tools to access the right information.

Read More
Bridging the Gap

Do more with your Omnichannel Data

Tags : 

Turn your business into a data driven organisation. Let your data lead the way.

Read More
QA

Adobe and Station10: Your data questions, answered

Tags : 

Station10 recently held a joint webinar with our partner, Adobe. We answer your data questions from the webinar.

Read More
Data Analytics: Every Great Player Needs a Great Coach

Data Analytics: Every great player needs a great coach

Tags : 

Station10 are, in many ways, much like a ‘sports coach’.

Read More
5 years!

5 years ago in an office far, far away….

Tags : 

We’re officially 5 years old. Happy Birthday Station10!

Read More
Ladbrokes

Ladbrokes: Do more with Data in Real-Time

Tags : 

Station10 helped Ladbrokes get more out of its current data analytics capabilities.

Read More
The collective intelligence of Digital Cream

The collective intelligence of Digital Cream

Tags : 

Station10 were proud sponsors of the Digital Cream event last month.

Read More
Tools & Techniques for Improving Conversion Rates

Tools & techniques for improving Conversion Rates

Tags : 

I know that referring to yourself in the third person is never a good thing.

Read More
Econ

Digital Cream 2016: improving conversion

Tags : 

Station10 is proud to sponsor the Digital Cream 2016.

Read More
Audi TT dashboard

When is a Dashboard not just a Dashboard?

Tags : 

I started researching on my partner’s new car…

Read More
Evolutionofmonkeytoc3pocopy 1

6 Key Tips for a Successful Automated Marketing Project:

Tags : 

Embrace the challenges and trust yourself.

Read More
robot1[3] 1000x500

Save your automated marketing project in 2016

Tags : 

Automated Marketing is the new ‘buzzword’ but then…

Read More
standoutimage[3] 1000x500

Right Place; Right Time: Targeting Individual Consumers to Increase Turnover

Tags : 

Digital channels have revolutionised the way businesses interact with consumers.

Read More
Mobile Apps

Does life imitate art? Should life imitate business?

Tags : 

I’m a male, mid to late 30’s, with more numbers to look at day to day than I know what do with.

Read More
Blue Monday

How does it feel? Excerpts From The Diary Of An Analyst

Tags : 

Excerpts from the diary of an analyst, somewhere in London, sometime in January

Read More
Cricket

Can Marginal Gains In Sport Be Applied To Data Optimisation?

Tags : 

In an excellent article on the mental health challenges of cricket…

Read More
Is It Me, Or Has Christmas Changed?

Data and The Ghosts of Christmas

Tags : 

I am only recently rediscovering a love of Christmas though my kids.

Read More
Christmas Tree

Eco-Economics of Christmas: What Does the Data Say?

Tags : 

Is online Christmas shopping better for the environment?

Read More
Health App

Can Wearable Tech Really Help Me Get Fit?

Tags : 

Loads of apps and wearable tech are there to help you get fitter

Read More
Map Flu

Big Data: Lessons Learned from Google Flu Trends

Tags : 

Google Flu Trends was quietly retired back in 2014.

Read More
Station10 Whitepaper4

Multichannel Customer Intelligence Whitepaper

Tags : 

Our study with e-Consultancy describes the latest trends…

Read More
Traffic Lights

Don’t Judge a Model by its (Initial) Output

Tags : 

Public sector organisations have been armed with “big data”

Read More
Pudding

The Proof Is In The Pudding

Tags : 

The food industry is one of the largest and most dynamic. It affects every single one of us in our day to day lives.

Read More
Predictive Analytics

The Science of Sales Forecasting

Tags : 

Transforming the science of sales forecasting

Read More
Rugby Ball

Data data everywhere but not a KPI to drink

Tags : 

The world we live in is currently being flooded with a tsunami of data…

Read More
Sir Alex Ferguson

What Would Sir Alex Ferguson Do?  

Tags : 

Talented analysts are still needed to make sense of the figures…

Read More
The Great Escape

The Great Escape: Big Data Breaks Gartner’s Hype Cycle Model

Tags : 

“Big Data” broke Gartner’s model.

Read More
Online Shopping

Insight Sprints Empower Leading Retailer

Tags : 

How quickly companies can access, analyse, and act on data…

Read More
Golf and analytics

The Exploits of a Sports Analyst

Tags : 

Our protagonists are illuminated only by the sickly glow of…

Read More
Less is More: How To Make Your Data Count

Less is More: How To Make Your Data Count

Tags : 

Businesses must invest in the expertise to analyse and translate data.

Read More
Monopoly Data and Innovation

Monopoly, Data and The Importance of Innovation

Tags : 

All businesses are tending towards obsolescence…

Read More
Running cheetah

The Need For Speed: How Being Nimble Helps

Tags : 

These days, everything in the world has to be fast.

Read More
bigdata

Big Data: What’s The Big Debate?

Tags : 

What is “big data”? There’s still a lot of debate and confusion…

Read More
4th S10- Security image[2][1] copy

Why Is Data Important In Countering Terrorism?

Tags : 

Terrorism is far more advanced and multifaceted than ever before.

Read More
Leading retailer uses weather data to manage supply and demand

Leading Retailer Makes Use of Weather Data

Tags : 

A leading retailer engaged Station10 to help with analytics.

Read More
The future of data at Center Parcs

The future of data…at Center Parcs?

Tags : 

Get vital consumer intelligence to provide a great customer experience.

Read More
thomas-tank

Multichannel Thomas The Tank Engine

Tags : 

I recently watched some Thomas the Tank Engine with my son.

Read More
Hadoop Fridges and Insight Cake

Hadoop, Fridges & Insight Cakes

Tags : 

So, you like cake, right? Think of your favourite one.

Read More
M

SAS vs R: Which Tool Works Best For You?

Tags : 

In a world where ‘big data’ has been an important buzzword…

Read More
Omnichannel Datavore

Data-driven decision-making: Get on with it!

Tags : 

Let’s avoid the buzzwords, and get on with it!

Read More
clocklightning

Back to the Future’ with digital data protection

Tags : 

We’re having something of a ‘Back to the Future’ moment.

Read More
bletchley

Our Namesake: Bletchley on the big screen

Tags : 

What do station10, Keira Knightley and World War II all have in common?

Read More
puzzle

Cross-device analytics made simple

Tags : 

Puzzle a challenge we have in multichannel analytics.

Read More
notredamme

Another Age Of Innovation For Customer Experience?

Tags : 

In the late 12th century, Paris was the Silicon Valley of its day.

Read More
cathedral

The Age Of Innovation For The Customer Experience?

Tags : 

The 2nd half of the 12th century was a time of great innovation.

Read More
modelbombe

Our Namesake: Google visits Station10

Tags : 

Well, at least the original World War II Station 10 at Bletchley Park!

Read More
thumbsup

Marketing Has Changed. Like, How?

Tags : 

The word “Like” seems to have been hybridised with all kinds of meanings!

Read More
submarine

This week, the hard work starts!

Tags : 

The Royal Navy made a major breakthrough in World War II…

Read More
twitterphone

The Chatty Man value of Twitter

Tags : 

We’re passionate about proving ROI and value across all digital channels…

Read More
shopping

Shopping makes you live longer…or not

Tags : 

A relationship between shopping and longevity? Find out how…

Read More
social

To Post Or Not To Post? Personal News Embargoes

Tags : 

Social media is not only forcing changes to corporate…

Read More
apps

I want one too! App buyer behaviour

Tags : 

I’m on a train watching some genuinely interesting consumer psychology…

Read More
valentines

Marketing At Its Finest. When’s Valentine’s Day?

Tags : 

Like many saints, Saint Valentine himself may well have been forgotten.

Read More

Get in touch to discuss how we could help your business.

Sign up for our newsletter