Author Archives: David Ellis

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The most powerful wand in the world

Harry Potter and GDPR

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Category : Blogs

Sorting out your digital marketing consent permissions isn’t magic – just ask Harry Potter!


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Hand holding smart phone, pills application with capsule icon on screen

Digital Pills

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Category : Blogs

How digital data is taking us into a new evolutionary era in medicine and healthcare.


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Close-up of person using building intercom

The Ghost in the Machine (Learning)

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Category : Blogs

What keypad entry systems for door locks can tell us about how to manage Attribution and Predictive Modelling programmes.


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UKTV Player

UKTV: Using Adobe Heartbeat to understand video viewing behaviour

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Category : Case studies

The BackgroundUKTV, the digital broadcaster, wanted to get more out of its analytics on its digital platform.  There were key metrics for the business which they could not report for their digital platform.  This was partly due to their implementation – not all the events had been tagged in the right way – but also


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music equipment mic and blur hand adjust audio mixer

What Taylor Swift can tell us about Machine Learning

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Category : Blogs

What a failed, but valiant, attempt to use Machine Learning to make pop music tells us about what AI is good, and not good, at. And why Taylor Swift is better at it than an algorithm.


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Would you A/B test your cushions and beanbags?

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Wet cricket balls in the grass

An Analysts’ Game accidentally invented by Sportsmen

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Category : Blogs

Cricket, according to the Indian social philosopher Ashis Nandy, is an Indian game accidentally invented by the British. One could equally call it an analysts’ game accidentally invented by sportsmen. What can the game teach CDOs about predictive programmes?


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Beautiful sunbeam through the black stormy cloud. Adobe RGB Colour Space.

Clouds, with more clouds – the digital marketing weather forecast

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Category : Blogs

In digital marketing, all you can see is clouds – what the latest Marketing Cloud conferences say about the marketplace.


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Marketing segmentation, target audience, customers care, customer relationship management (CRM), customer analysis and focus group concepts with wide composition.

ICO takes a wider view on Profiling for GDPR

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Category : Blogs

The latest Feedback Request document from the ICO implies a broad view of the definition of profiling for the GDPR.


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Fingerprints

Going beyond the tech – why data innovations need to be normal

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Category : Blogs

Data innovations need to be understood and believed to be successful, not just used and adopted.


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