Author Archives: David Ellis

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Would you A/B test your cushions and beanbags?

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Wet cricket balls in the grass

An Analysts’ Game accidentally invented by Sportsmen

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Category : Blogs

Cricket, according to the Indian social philosopher Ashis Nandy, is an Indian game accidentally invented by the British. One could equally call it an analysts’ game accidentally invented by sportsmen. What can the game teach CDOs about predictive programmes?


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Beautiful sunbeam through the black stormy cloud. Adobe RGB Colour Space.

Clouds, with more clouds – the digital marketing weather forecast

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Category : Blogs

In digital marketing, all you can see is clouds – what the latest Marketing Cloud conferences say about the marketplace.


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Marketing segmentation, target audience, customers care, customer relationship management (CRM), customer analysis and focus group concepts with wide composition.

ICO takes a wider view on Profiling for GDPR

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Category : Blogs

The latest Feedback Request document from the ICO implies a broad view of the definition of profiling for the GDPR.


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Fingerprints

Going beyond the tech – why data innovations need to be normal

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Category : Blogs

Data innovations need to be understood and believed to be successful, not just used and adopted.


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Pattern wall of pile colorful retro television

Channel Proliferation and How To Survive It

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Category : Blogs

Interactive technologies will become more transparent and immediate, according to Gartner. What does that mean for the Insight and Analytics methods that record behaviour?


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Data Protection concepts

General Data Protection Regulations (GDPR) – What, When and Why?

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Category : Blogs , Events

Come and learn about the General Data Protection Guidelines on 28th March.


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3D visual of a humanoid robot thinking or debating

Thinking for yourself – the dangers of going too far too soon with AI

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Category : Blogs

Using data to drive AI and predictive analytics is not a substitute for your Analytics and Insight capability.


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3d Electrocardiogram

Data could save your life, in a heartbeat

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Category : Blogs

The opportunities to save lives through sharing and analysing biometric data will allow what was previously almost miraculous to be almost commonplace.


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London skyline, city of London at dusk

A Tale of Two (Digital) Cities

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Category : Blogs

“It is the best of times, it is the worst of times. It is the age of wisdom, it is the age of foolishness.” For digital programmes, that time is now.


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