Author Archives: Nick Willis

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Rock fall in Cheddar Gorge with highway cones

Predicting a landslide

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Category : Blogs

“We predict The Tories will win by a landslide”“Lies, damn lies and statistics”Now, before I start, this is not a political article.  No-one’s left or right leanings will be discussed, and no politicians will be hurt in the making of this article.With that disclaimer out of the way, let’s talk ‘predictive analytics’ and the issues


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machine learning concept on the gearwheels, 3D rendering

Machine Learning and Hot Tips – Trends from Adobe Summit

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Category : Blogs

The Adobe Summit is one of the several Marketing Cloud conferences in recent weeks. We asked friends, clients and industry leaders about what the main themes were from the event.


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makinguseofdatayoudidntknow_details

Making the most of the data you didn’t even know you had

Category : Blogs

One of the most enjoyable parts of my role at Station10 is that it often gives me the opportunity to talk to groups of people about why Data and Analytics is such an interesting field, and one that they should really take time and effort to make the most of. I had one of these opportunities


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Re-platforming your website

4 (data-y) things to keep in mind when re-platforming your site

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Category : Blogs

Re-platforming? It’s easy right?


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Data Analytics: Every Great Player Needs a Great Coach

Data Analytics: Every great player needs a great coach

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Category : Blogs

Station10 are, in many ways, much like a ‘sports coach’.


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Tools & Techniques for Improving Conversion Rates

Tools & techniques for improving Conversion Rates

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Category : Blogs

I know that referring to yourself in the third person is never a good thing.


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Audi TT dashboard

When is a Dashboard not just a Dashboard?

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Category : Blogs

I started researching on my partner’s new car…


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Mobile Apps

Does life imitate art? Should life imitate business?

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Category : Blogs

I’m a male, mid to late 30’s, with more numbers to look at day to day than I know what do with.


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Is It Me, Or Has Christmas Changed?

Data and The Ghosts of Christmas

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Category : Blogs

I am only recently rediscovering a love of Christmas though my kids.


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Health App

Can Wearable Tech Really Help Me Get Fit?

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Category : Blogs

Loads of apps and wearable tech are there to help you get fitter


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