• -
cathedral

The Age Of Innovation For The Customer Experience?

Tags :

Category : Blogs

It’s sometimes referred to as the Mini Renaissance or Gothic period, when many of the magnificent cathedrals of western Europe were built, and one that is often forgotten when we think of technological developments.

Infrastructure then was particularly focused on architecture. The great cathedrals were built using innovative methods, making them the largest and highest buildings ever seen. We might assume that technology is the preserve of the here and now, but 12th century technology gave us flying buttresses, Gothic arches and huge stained glass windows – transforming the customer experience of visitors. It’s not surprising that accounts tell of people being left awestruck.

The new technologies allowed design disciplines to flourish – glassworkers could work on stunning images with multi-coloured glass in conjunction with lead-beaters who created window frameworks, and painters and carpenters painted roof scenes and frescos, which worshippers could see by the light of the huge windows.

Parallels can be drawn on our own era, which is defined by advances in technological architecture and infrastructure. Similarly, they have allowed creative industries to create new experiences for people.

It’s easy to forget how rapid and revolutionary these developments have been. iPods and tablets only emerged in the last 10 years and have become ubiquitous in everyday life. The web itself is only in its early-20s! These are the modern-day equivalents of soaring cathedrals.

There’s been an explosion in software and customer experiences, from the deceptively simple Flash, infographics and tag clouds, to Google, Twitter and Facebook. And the new ‘touch’ technology is so intuitive that a small child can use it!


Sign up for our newsletter