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The Chatty Man value of Twitter

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Category : Blogs

We believe that this is the year for social media marketing to prove its value and we’re at the forefront of the customer analytics industry to demonstrate genuine value to companies that invest in these activities.

Today, we’re excited to share that the British TV industry’s trade journal Broadcast has published an article featuring our research on the value of Twitter for Alan Carr’s Chatty Man. With our social media marketing partner Liberty842, who manage the Twitter account, we demonstrated that the @chattyman account “had attracted a greater proportion of its viewers to interact with it on Twitter than The X Factor, Million Pound Drop or I’m A Celebrity”!

There’s a long way to go to prove the value of social media and how audiences engage with these channels, and what these interactions really mean from a customer analytics point of view, but this is an important step in the right direction!

We’re preparing a more in-depth article about the topic, which will published shortly, and we’re excited that our research is helping to drive insight in this area.


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