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UKTV Player

UKTV: Using Adobe Heartbeat to understand video viewing behaviour

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Category : Case studies

The BackgroundUKTV, the digital broadcaster, wanted to get more out of its analytics on its digital platform.  There were key metrics for the business which they could not report for their digital platform.  This was partly due to their implementation – not all the events had been tagged in the right way – but also


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The Golden Keys Society - the best in concierge

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music equipment mic and blur hand adjust audio mixer

What Taylor Swift can tell us about Machine Learning

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Category : Blogs

What a failed, but valiant, attempt to use Machine Learning to make pop music tells us about what AI is good, and not good, at. And why Taylor Swift is better at it than an algorithm.


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Crystal Ball consulting

On the future of analytics

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Category : Blogs

I keep getting asked to predict the future of analytics by management types; so, I’m going to rummage the back of the office stationary cupboard, dig out my robe and wizard’s hat, and give you a glimpse into my crystal ball of speculation.


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Would you A/B test your cushions and beanbags?

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Rock fall in Cheddar Gorge with highway cones

Predicting a landslide

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Category : Blogs

“We predict The Tories will win by a landslide”“Lies, damn lies and statistics”Now, before I start, this is not a political article.  No-one’s left or right leanings will be discussed, and no politicians will be hurt in the making of this article.With that disclaimer out of the way, let’s talk ‘predictive analytics’ and the issues


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Wet cricket balls in the grass

An Analysts’ Game accidentally invented by Sportsmen

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Category : Blogs

Cricket, according to the Indian social philosopher Ashis Nandy, is an Indian game accidentally invented by the British. One could equally call it an analysts’ game accidentally invented by sportsmen. What can the game teach CDOs about predictive programmes?


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A vintage retro styled image with brown tones of a man in a wood paneled 1980s room sitting at his computer desk with a coffee cup in hand smiling

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machine learning concept on the gearwheels, 3D rendering

Machine Learning and Hot Tips – Trends from Adobe Summit

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Category : Blogs

The Adobe Summit is one of the several Marketing Cloud conferences in recent weeks. We asked friends, clients and industry leaders about what the main themes were from the event.


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Beautiful sunbeam through the black stormy cloud. Adobe RGB Colour Space.

Clouds, with more clouds – the digital marketing weather forecast

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Category : Blogs

In digital marketing, all you can see is clouds – what the latest Marketing Cloud conferences say about the marketplace.


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