• -
Sheffield, United Kingdom - June 11, 2016: Cosplayer dressed as 'Spiderman' from the Marvel Series at the Yorkshire Cosplay Convention at Sheffield Arena

My Uncle Ben told me once…

Tags :

Category : Blogs

Our resident marvellous superhero, Jan Piedrahita, has had his Spidey senses activated by the latest in data visualisation tools.


  • -
The most powerful wand in the world

Harry Potter and GDPR

Tags :

Category : Blogs

Sorting out your digital marketing consent permissions isn’t magic – just ask Harry Potter!


  • -
Hand holding smart phone, pills application with capsule icon on screen

Digital Pills

Tags :

Category : Blogs

How digital data is taking us into a new evolutionary era in medicine and healthcare.


  • -
Close-up of person using building intercom

The Ghost in the Machine (Learning)

Tags :

Category : Blogs

What keypad entry systems for door locks can tell us about how to manage Attribution and Predictive Modelling programmes.


  • -
UKTV Player

UKTV: Using Adobe Heartbeat to understand video viewing behaviour

Tags :

Category : Case studies

The BackgroundUKTV, the digital broadcaster, wanted to get more out of its analytics on its digital platform.  There were key metrics for the business which they could not report for their digital platform.  This was partly due to their implementation – not all the events had been tagged in the right way – but also


  • -
The Golden Keys Society - the best in concierge

  • -
music equipment mic and blur hand adjust audio mixer

What Taylor Swift can tell us about Machine Learning

Tags :

Category : Blogs

What a failed, but valiant, attempt to use Machine Learning to make pop music tells us about what AI is good, and not good, at. And why Taylor Swift is better at it than an algorithm.


  • -
Crystal Ball consulting

On the future of analytics

Tags :

Category : Blogs

I keep getting asked to predict the future of analytics by management types; so, I’m going to rummage the back of the office stationary cupboard, dig out my robe and wizard’s hat, and give you a glimpse into my crystal ball of speculation.


  • -
Would you A/B test your cushions and beanbags?

  • -
Rock fall in Cheddar Gorge with highway cones

Predicting a landslide

Tags :

Category : Blogs

“We predict The Tories will win by a landslide”“Lies, damn lies and statistics”Now, before I start, this is not a political article.  No-one’s left or right leanings will be discussed, and no politicians will be hurt in the making of this article.With that disclaimer out of the way, let’s talk ‘predictive analytics’ and the issues


Sign up for our newsletter