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Rugby match. Scrum

What teaching 10 year olds rugby has taught me about AI

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Category : Blogs

There’s a lot of interest at the moment on how Artificial Intelligence can create the “perfect” algorithm, or whatever it might be. But whilst that can be very valuable for particular tasks, it’s important not to lose the human or cultural factors when looking at how your organisation uses data.


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Space shuttle taking off on a mission. Spaceship flying in the sky

Lifting off with Adobe Launch

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Category : Blogs

Adobe Launch has, well, launched. Here’s some initial thoughts from the, erm, Launch Event.


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Colour_Wheel_details

Red, Green or Blue – which one are you?

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Category : Blogs

Do you ever have a meeting where you just want to scream? Do you ever feel like your brilliant insights are ignored or misunderstood? Maybe this could help (it’s not all in the mind).


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Sheffield, United Kingdom - June 11, 2016: Cosplayer dressed as 'Spiderman' from the Marvel Series at the Yorkshire Cosplay Convention at Sheffield Arena

My Uncle Ben told me once…

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Category : Blogs

Our resident marvellous superhero, Jan Piedrahita, has had his Spidey senses activated by the latest in data visualisation tools.


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The most powerful wand in the world

Harry Potter and GDPR

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Category : Blogs

Sorting out your digital marketing consent permissions isn’t magic – just ask Harry Potter!


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Hand holding smart phone, pills application with capsule icon on screen

Digital Pills

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Category : Blogs

How digital data is taking us into a new evolutionary era in medicine and healthcare.


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Close-up of person using building intercom

The Ghost in the Machine (Learning)

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Category : Blogs

What keypad entry systems for door locks can tell us about how to manage Attribution and Predictive Modelling programmes.


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UKTV Player

UKTV: Using Adobe Heartbeat to understand video viewing behaviour

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Category : Case studies

The BackgroundUKTV, the digital broadcaster, wanted to get more out of its analytics on its digital platform.  There were key metrics for the business which they could not report for their digital platform.  This was partly due to their implementation – not all the events had been tagged in the right way – but also


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The Golden Keys Society - the best in concierge

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music equipment mic and blur hand adjust audio mixer

What Taylor Swift can tell us about Machine Learning

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Category : Blogs

What a failed, but valiant, attempt to use Machine Learning to make pop music tells us about what AI is good, and not good, at. And why Taylor Swift is better at it than an algorithm.


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