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Rock fall in Cheddar Gorge with highway cones

Predicting a landslide

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Category : Blogs

“We predict The Tories will win by a landslide”“Lies, damn lies and statistics”Now, before I start, this is not a political article.  No-one’s left or right leanings will be discussed, and no politicians will be hurt in the making of this article.With that disclaimer out of the way, let’s talk ‘predictive analytics’ and the issues


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Wet cricket balls in the grass

An Analysts’ Game accidentally invented by Sportsmen

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Category : Blogs

Cricket, according to the Indian social philosopher Ashis Nandy, is an Indian game accidentally invented by the British. One could equally call it an analysts’ game accidentally invented by sportsmen. What can the game teach CDOs about predictive programmes?


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A vintage retro styled image with brown tones of a man in a wood paneled 1980s room sitting at his computer desk with a coffee cup in hand smiling

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machine learning concept on the gearwheels, 3D rendering

Machine Learning and Hot Tips – Trends from Adobe Summit

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Category : Blogs

The Adobe Summit is one of the several Marketing Cloud conferences in recent weeks. We asked friends, clients and industry leaders about what the main themes were from the event.


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Beautiful sunbeam through the black stormy cloud. Adobe RGB Colour Space.

Clouds, with more clouds – the digital marketing weather forecast

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Category : Blogs

In digital marketing, all you can see is clouds – what the latest Marketing Cloud conferences say about the marketplace.


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Composition

The Power of Many – The New Era of Citizen Science

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Category : Blogs

Last month, citizen scientists were credited with discovering an astronomical phenomenon called STEVE. Station10’s very own Steve, Steve Webb, investigates.


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Marketing segmentation, target audience, customers care, customer relationship management (CRM), customer analysis and focus group concepts with wide composition.

ICO takes a wider view on Profiling for GDPR

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Category : Blogs

The latest Feedback Request document from the ICO implies a broad view of the definition of profiling for the GDPR.


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Fingerprints

Going beyond the tech – why data innovations need to be normal

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Category : Blogs

Data innovations need to be understood and believed to be successful, not just used and adopted.


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Pattern wall of pile colorful retro television

Channel Proliferation and How To Survive It

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Category : Blogs

Interactive technologies will become more transparent and immediate, according to Gartner. What does that mean for the Insight and Analytics methods that record behaviour?


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Winning Breakfast

Breakfast and Insight – what a winning combination!

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Category : Blogs , Events

Station 10 recently held a very interesting Breakfast Business Insight Briefing on the new General Data Protection Regulations (GDPR).


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