Meet the team

DavidEllis

David Ellis

Founder & Managing Director

David is passionate about helping clients prove the value of their multichannel projects. He’s worked with big names such as Virgin Atlantic, Walt Disney and Selfridges. Impressively, he’s won two New Media Age Effectiveness Awards and an Excellence Award from the Chartered Institute of Public Relations. David’s claim to fame is that he auditioned for the part of the Milky Bar Kid in the early 80s!

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SteveWebb

Steve Webb

Senior Multichannel Analyst

Steve has a wide-range of analytical skills developed from working with a number of different online businesses. He brings a fresh approach to multichannel data analysis – hungry to learn new things and try out innovative new ways to get the most from a company’s data. Steve’s claim to fame is that he once rented a room in comedian Alan Carr’s house!

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PaulSartori

Paul Sartori

Head of Analytics

Paul specialises in finding creative solutions for real-life business data issues. He’s a respected professional in website analytics with over 10 years of client-side experience, and uses his scientific mind and expertise to translate complex data insights into easily relatable results. In his spare time, you’ll find him listening to very loud extreme metal music – or watching the X-Factor on TV!

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MikhailaEllis

Mikhaila Ellis

Marketing & HR Manager

Mikhaila is central to station10 and brings 12 years’ experience in event organisation and PR with her. She fulfils a multi-faceted role, focusing on marketing, HR and events. In her spare time, Mikhaila enjoys swimming, tennis and looking after her two small children. She’s also an avid science fiction reader and secretly harbours desires to write a script for the next award-winning crime drama!

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Catherine Kelsey

Catherine Kelsey

Multichannel Analyst

Catherine is a Multichannel Analyst at Station10. Previous roles have seen Catherine work both agency and client-side – most recently working for two of the UK’s biggest news brands. Catherine is an avid reader, with a current taste for dystopian stories and music autobiographies (not always at the same time!).

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NickWillis

Nick Willis

Multichannel Director

Nick has worked in digital analytics for over 10 years and believes in a customer-focused approach with as many data sources in place as possible to achieve the best results. He has a keen awareness of how to avoid common mistakes and maximise the value of data. Aside from his passion for multichannel analysis, Nick also loves judo and teaches it to students of all ages and abilities.

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JanPiedrahita

Jan Piedrahita

Senior Multichannel Analyst

Jan has worked with a wide range of businesses across the retail, automotive and telecoms industries over the last 15 years, giving him an extensive breadth of experience to draw from. When he’s not changing station10 clients’ assumptions about their customers with his acute insights, you’ll find him supporting Arsenal Football Club – and using statistics to prove why they need a new centre-half!

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LucyBabani

Lucy Babani

Head of Analytics

Lucy has been part of various digital teams over the last 10 years, working with SEO, social media, CRM and databases. She knows how to present data and enjoys bringing it to life for clients. Her training in biomedical science gives her an edge when it comes to structure and detail. Out of work, you’ll find Lucy playing the saxophone or hanging with celebs at her brother’s theatre!

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BetMClelland

Bet M’Clelland

Senior Multichannel Analyst

Bet has a background in optimisation consultancy, having managed the A/B and multivariate testing and personalisation programmes for a wide range of travel and hospitality companies over the past 3 years. Her degree in Mathematics means she has a logical and structured approach to data projects. Outside of work, you can find her bopping along to Motown or trying (and failing) to play badminton!

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Rachel Lally

Rachel Lally

Multichannel Analyst

Rachel is a Multichannel Analyst at Station10. Her understanding of consumer behaviour is demonstrated by her research into customer relationship marketing, which achieved the highest BSc Hons Final Project grade on her university campus. A favourite keepsake of Rachel’s is a card she received for her 21st birthday, signed by none other than Albus Dumbledore himself!

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