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Rock fall in Cheddar Gorge with highway cones

Predicting a landslide

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Category : Blogs

“We predict The Tories will win by a landslide”“Lies, damn lies and statistics”Now, before I start, this is not a political article.  No-one’s left or right leanings will be discussed, and no politicians will be hurt in the making of this article.With that disclaimer out of the way, let’s talk ‘predictive analytics’ and the issues


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Wet cricket balls in the grass

An Analysts’ Game accidentally invented by Sportsmen

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Category : Blogs

Cricket, according to the Indian social philosopher Ashis Nandy, is an Indian game accidentally invented by the British. One could equally call it an analysts’ game accidentally invented by sportsmen. What can the game teach CDOs about predictive programmes?


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A vintage retro styled image with brown tones of a man in a wood paneled 1980s room sitting at his computer desk with a coffee cup in hand smiling

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machine learning concept on the gearwheels, 3D rendering

Machine Learning and Hot Tips – Trends from Adobe Summit

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Category : Blogs

The Adobe Summit is one of the several Marketing Cloud conferences in recent weeks. We asked friends, clients and industry leaders about what the main themes were from the event.


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3D visual of a humanoid robot thinking or debating

Thinking for yourself – the dangers of going too far too soon with AI

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Category : Blogs

Using data to drive AI and predictive analytics is not a substitute for your Analytics and Insight capability.


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