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Marketing segmentation, target audience, customers care, customer relationship management (CRM), customer analysis and focus group concepts with wide composition.

ICO takes a wider view on Profiling for GDPR

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Category : Blogs

The latest Feedback Request document from the ICO implies a broad view of the definition of profiling for the GDPR.


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Fingerprints

Going beyond the tech – why data innovations need to be normal

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Category : Blogs

Data innovations need to be understood and believed to be successful, not just used and adopted.


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Pattern wall of pile colorful retro television

Channel Proliferation and How To Survive It

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Category : Blogs

Interactive technologies will become more transparent and immediate, according to Gartner. What does that mean for the Insight and Analytics methods that record behaviour?


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3D visual of a humanoid robot thinking or debating

Thinking for yourself – the dangers of going too far too soon with AI

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Category : Blogs

Using data to drive AI and predictive analytics is not a substitute for your Analytics and Insight capability.


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3D illustration

Anarcholytics: An Internet of Nothings. On Toast.

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Category : Blogs

With the recent battery of scare stories about hackers using an army of kettles and microwaves, the internet of things is apparently a thing. What effect will this have on data and analytics? And toast?


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Memory Lane street sign, rural road in sepia

Memory Lane – The GDPR and the right to be remembered

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Category : Blogs

One of the key principles of the upcoming GDPR is the right to be forgotten. But does the customer have the right to be remembered?


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Sprinting_Cyclist_colours

Delivering Insight when it really matters

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Category : Blogs

Delivering great insight takes lots of time. So, how do you do it when time is tight?


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Clock alarm 3D. Time concept.

What does “real-time” mean to you?

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Category : Blogs

What it means to be in “real-time” has changed over time. We look at 3 technological revolutions which have changed what we mean by being “up-to-the-minute”.


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Campaign

Digital Transformation isn’t about Tech – it’s about People

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Category : Blogs

We are delighted to have been featured in Campaign magazine last week.


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ABtesting

A/B Test Your Way to a Successful Redesign (Don’t risk it for a biscuit.)

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Category : Blogs

So, are you looking to redesign your website?


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