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Rock fall in Cheddar Gorge with highway cones

Predicting a landslide

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Category : Blogs

“We predict The Tories will win by a landslide”“Lies, damn lies and statistics”Now, before I start, this is not a political article.  No-one’s left or right leanings will be discussed, and no politicians will be hurt in the making of this article.With that disclaimer out of the way, let’s talk ‘predictive analytics’ and the issues


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Wet cricket balls in the grass

An Analysts’ Game accidentally invented by Sportsmen

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Category : Blogs

Cricket, according to the Indian social philosopher Ashis Nandy, is an Indian game accidentally invented by the British. One could equally call it an analysts’ game accidentally invented by sportsmen. What can the game teach CDOs about predictive programmes?


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A vintage retro styled image with brown tones of a man in a wood paneled 1980s room sitting at his computer desk with a coffee cup in hand smiling

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machine learning concept on the gearwheels, 3D rendering

Machine Learning and Hot Tips – Trends from Adobe Summit

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Category : Blogs

The Adobe Summit is one of the several Marketing Cloud conferences in recent weeks. We asked friends, clients and industry leaders about what the main themes were from the event.


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Marketing segmentation, target audience, customers care, customer relationship management (CRM), customer analysis and focus group concepts with wide composition.

ICO takes a wider view on Profiling for GDPR

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Category : Blogs

The latest Feedback Request document from the ICO implies a broad view of the definition of profiling for the GDPR.


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Fingerprints

Going beyond the tech – why data innovations need to be normal

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Category : Blogs

Data innovations need to be understood and believed to be successful, not just used and adopted.


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Pattern wall of pile colorful retro television

Channel Proliferation and How To Survive It

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Category : Blogs

Interactive technologies will become more transparent and immediate, according to Gartner. What does that mean for the Insight and Analytics methods that record behaviour?


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3D visual of a humanoid robot thinking or debating

Thinking for yourself – the dangers of going too far too soon with AI

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Category : Blogs

Using data to drive AI and predictive analytics is not a substitute for your Analytics and Insight capability.


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3D illustration

Anarcholytics: An Internet of Nothings. On Toast.

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Category : Blogs

With the recent battery of scare stories about hackers using an army of kettles and microwaves, the internet of things is apparently a thing. What effect will this have on data and analytics? And toast?


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Memory Lane street sign, rural road in sepia

Memory Lane – The GDPR and the right to be remembered

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Category : Blogs

One of the key principles of the upcoming GDPR is the right to be forgotten. But does the customer have the right to be remembered?


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