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Businessman is meditating on office table.

The 5 keys to a long and happy career in analytics

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Category : Blogs

Paul Sartori gives you 5 top tips on how to be a successful analyst


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the year of the insight submarine

2018- The Year of the Insight Nuclear Submarine

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Category : Blogs

The multichannel analytics technology marketplace is maturing and fragmenting. Rather than worry about it, let’s embrace the problem and turn it into an asset.


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Rugby match. Scrum

What teaching 10 year olds rugby has taught me about AI

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Category : Blogs

There’s a lot of interest at the moment on how Artificial Intelligence can create the “perfect” algorithm, or whatever it might be. But whilst that can be very valuable for particular tasks, it’s important not to lose the human or cultural factors when looking at how your organisation uses data.


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Space shuttle taking off on a mission. Spaceship flying in the sky

Lifting off with Adobe Launch

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Category : Blogs

Adobe Launch has, well, launched. Here’s some initial thoughts from the, erm, Launch Event.


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Rock fall in Cheddar Gorge with highway cones

Predicting a landslide

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Category : Blogs

“We predict The Tories will win by a landslide”“Lies, damn lies and statistics”Now, before I start, this is not a political article.  No-one’s left or right leanings will be discussed, and no politicians will be hurt in the making of this article.With that disclaimer out of the way, let’s talk ‘predictive analytics’ and the issues


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Wet cricket balls in the grass

An Analysts’ Game accidentally invented by Sportsmen

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Category : Blogs

Cricket, according to the Indian social philosopher Ashis Nandy, is an Indian game accidentally invented by the British. One could equally call it an analysts’ game accidentally invented by sportsmen. What can the game teach CDOs about predictive programmes?


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A vintage retro styled image with brown tones of a man in a wood paneled 1980s room sitting at his computer desk with a coffee cup in hand smiling

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machine learning concept on the gearwheels, 3D rendering

Machine Learning and Hot Tips – Trends from Adobe Summit

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Category : Blogs

The Adobe Summit is one of the several Marketing Cloud conferences in recent weeks. We asked friends, clients and industry leaders about what the main themes were from the event.


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Marketing segmentation, target audience, customers care, customer relationship management (CRM), customer analysis and focus group concepts with wide composition.

ICO takes a wider view on Profiling for GDPR

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Category : Blogs

The latest Feedback Request document from the ICO implies a broad view of the definition of profiling for the GDPR.


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Fingerprints

Going beyond the tech – why data innovations need to be normal

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Category : Blogs

Data innovations need to be understood and believed to be successful, not just used and adopted.


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