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Crystal Ball consulting

On the future of analytics

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Category : Blogs

I keep getting asked to predict the future of analytics by management types; so, I’m going to rummage the back of the office stationary cupboard, dig out my robe and wizard’s hat, and give you a glimpse into my crystal ball of speculation.


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Beautiful sunbeam through the black stormy cloud. Adobe RGB Colour Space.

Clouds, with more clouds – the digital marketing weather forecast

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Category : Blogs

In digital marketing, all you can see is clouds – what the latest Marketing Cloud conferences say about the marketplace.


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