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UKTV Player

UKTV: Using Adobe Heartbeat to understand video viewing behaviour

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Category : Case studies

The BackgroundUKTV, the digital broadcaster, wanted to get more out of its analytics on its digital platform.  There were key metrics for the business which they could not report for their digital platform.  This was partly due to their implementation – not all the events had been tagged in the right way – but also


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Would you A/B test your cushions and beanbags?

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Evolutionofmonkeytoc3pocopy 1

6 Key Tips for a Successful Automated Marketing Project:

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Category : Blogs

Embrace the challenges and trust yourself.


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robot1[3] 1000x500

Save your automated marketing project in 2016

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Category : Blogs

Automated Marketing is the new ‘buzzword’ but then…


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standoutimage[3] 1000x500

Right Place; Right Time: Targeting Individual Consumers to Increase Turnover

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Category : Case studies

Digital channels have revolutionised the way businesses interact with consumers.


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thomas-tank

Multichannel Thomas The Tank Engine

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Category : Blogs

I recently watched some Thomas the Tank Engine with my son.


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puzzle

Cross-device analytics made simple

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Category : Blogs

Puzzle a challenge we have in multichannel analytics.


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