Our Story & Values


our story


Inspired by the Bletchley Park code-breakers of World War II, we use a combination of brain power, experience and technology to break modern-day enigmas and make your data work for you.

Founded in 2011, we help you understand your customers’ multichannel behaviour better, and help you turn this knowledge into action. 

Station 10, or Station X as it was sometimes known, was the codename for the British Code & Cypher Service based at Bletchley Park during World War II. It was a place where mathematicians, technicians, crossword and puzzle fanatics, chess masters, boffins and translators came together to turn otherwise indecipherable data into highly valuable insight.  They were the original data scientists.

And that’s just what we do (well, perhaps apart from being chess masters). 

Whilst the data we analyse isn’t always quite so life-changing, we know it’s the crucial key for you to deliver both better customer insights and improved results across your business.

our Values

Knowledge Driven

We’re dedicated to ensuring that the members of our team have the skills they need to go above and beyond to meet our clients’ expectations. We invest in our team’s development, who are hungry to develop their knowledge and learn new technologies.

We Value People

Station10’s product is its people - their expertise, efforts, and talent. Our aim is to provide and maintain the best working environment for the best people, fostering a culture of collaboration and mutual support that makes us stronger than the sum of our parts.

Independent Thinkers

We always ensure that we’re honest, transparent, and unbiased. We pride ourselves on being tool agnostic and also will never recommend work that isn’t necessary, nor accept a substandard solution without at least proposing an alternate option.

A Team of Experts

We pride ourselves on the expertise of our staff across multiple disciplines. We make sure that knowledge is made available to our clients and each other through a collegiate environment and multi-skilled project teams. Our goal is to do a job worth more than just its asking price and reflect that in everything we do, from sales to aftercare.