Our story

our story


Inspired by the Bletchley Park code-breakers of World War II, we use a combination of brain power, experience and technology to break modern-day enigmas and make your data work for you.

Founded in 2011, we help you understand your customers’ multichannel behaviour better, and help you turn this knowledge into action. 

Station 10, or Station X as it was sometimes known, was the codename for the British Code & Cypher Service based at Bletchley Park during World War II. It was a place where mathematicians, technicians, crossword and puzzle fanatics, chess masters, boffins and translators came together to turn otherwise indecipherable data into highly valuable insight.  They were the original data scientists.

And that’s just what we do (well, perhaps apart from being chess masters). 

Whilst the data we analyse isn’t always quite so life-changing, we know it’s the crucial key for you to deliver both better customer insights and improved results across your business.