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Posts tagged GDPR
Working the Law Part 1 - Personal Data Regulation

Companies have learnt that in order to satisfy their customers, they need to know more about them. As a result, they have become increasingly data-driven. In this article, we take a look at how regulation has changed in response to this and the challenges facing lawmakers attempting to balance the privacy of individuals and the attempts of organisations to measure and improve their performance through data.

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A year on from GDPR - what's next?

25 May 2018 marked the beginning of GDPR, a major shift in the world of data privacy. One year on, where are we heading next? This article takes a look at what the future of data privacy regulations might look like and the impact that will have on attitudes towards the use personal data in marketing.

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