station10
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Meet The Team

 

Our Team

 
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DAVID ELLIS

Founder & Managing Director

David is passionate about helping clients prove the value of their multichannel projects. He’s worked with big names such as Virgin Atlantic, Walt Disney and Selfridges. Impressively, he’s won two New Media Age Effectiveness Awards and an Excellence Award from the Chartered Institute of Public Relations. David’s claim to fame is that he auditioned for the part of the Milky Bar Kid in the early 80s!

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NICK WILLIS

Director

Nick has worked in digital analytics for over 10 years and believes in a customer-focused approach with as many data sources in place as possible to achieve the best results. He has a keen awareness of how to avoid common mistakes and maximise the value of data. Aside from his passion for multichannel analysis, Nick also loves judo and teaches it to students of all ages and abilities.

 
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LUCY BABANI

Head of Analytics

Lucy has been part of various digital teams over the last 10 years, working with SEO, social media, CRM and databases. She knows how to present data and enjoys bringing it to life for clients. Her training in biomedical science gives her an edge when it comes to structure and detail. Out of work, you’ll find Lucy playing the saxophone or hanging with celebs at her brother’s theatre!

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Paul Sartori

Head of Analytics

Paul specialises in finding creative solutions for real-life business data issues. He’s a respected professional in website analytics with over 10 years of client-side experience, and uses his scientific mind and expertise to translate complex data insights into easily relatable results. In his spare time, you’ll find him listening to very loud extreme metal music – or watching the X-Factor on TV.

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Jan Piedrahita

Analytics Lead

Jan has worked with a wide range of businesses across the retail, automotive and telecoms industries over the last 15 years, giving him an extensive breadth of experience to draw from. When he’s not changing station10 clients’ assumptions about their customers with his acute insights, you’ll find him supporting Arsenal Football Club – and using statistics to prove why they need a new centre-half!

 
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STEVE WEBB

Implementation Lead

Steve has a wide range of analytical skills developed from working with a number of different online businesses. He brings a fresh approach to multichannel data analysis – hungry to learn new things and try out innovative new ways to get the most from a company’s data. Steve’s claim to fame is that he once rented a room in comedian Alan Carr’s house!

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BET M’CLELLAND

Senior Analyst

Bet enjoys working with various clients to help them make the most of their online and offline data. She has a background in optimisation consultancy, having managed the A/B and multivariate testing programmes for various travel companies, and has a degree in Mathematics. Outside of work, you can find her bopping along to Motown or trying (and failing) to play badminton!

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CATHERINE KELSEY

Analyst

Catherine is a Multichannel Analyst at Station10. Previous roles have seen Catherine work both agency and client-side – most recently working for two of the UK’s biggest news brands. Catherine is an avid reader, with a current taste for dystopian stories and music autobiographies (not always at the same time!).

 
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RACHEL LALLY

Analyst

Rachel's understanding of consumer behaviour is demonstrated by her research into customer relationship marketing, which achieved the highest BSc Hons Final Project grade on her university campus. A favourite keepsake of Rachel’s is a card she received for her 21st birthday, signed by none other than Albus Dumbledore himself!

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Lizzi Miller 

Analyst

Lizzi has a background in luxury retail with over 3 years’ experience working alongside various ecommerce teams, including trade, digital marketing and UX. She enjoys translating data into actionable insights that drive results. Lizzi is a keen runner and is currently training for her first (and probably last) ultra-marathon.

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Nina Nduwayo

Analyst

With a background in Biological Science, Nina is driven by a curiosity to understand human behaviour and how things work. She enjoys analysing datasets to find hidden relationships between disparate variables. Nina spends her free time seeking adventure. Her conquests include completing London 100 mile cycling challenge and hiking up Mt Tai, China. She has a particular soft spot for seafood and cheesecake.

 
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George Karagiannis

Analyst

George has over 4 years of exposure in Front-end Development and Web Analytics working alongside e-commerce teams and developers. Highly skilled in translating requirements into digital solutions while having the ability to understand the big picture in any scheme of things.
Passionate about travelling and always in search of the next destination, while in his spare time enjoys music & sports.

 

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MIKHAILA ELLIS

Marketing & HR Manager

Mikhaila is central to Station10 and brings 12 years’ experience in event organisation and PR with her. She fulfils a multi-faceted role, focusing on marketing, HR and events. In her spare time, Mikhaila enjoys swimming, tennis and looking after her two small children. She’s also an avid science fiction reader and secretly harbours desires to write a script for the next award-winning crime drama!

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Marcela Cuartas

Marketing Executive

Marcela is a B2B marketer with more than 5 years’ experience across all marketing channels, delivering complex, multi-layered marketing strategies. She enjoys understanding the market and customer trends to create effective marketing communication tactics. Marcela is creative and passionate about marketing but also about travelling and painting. She has visited more than 30 countries and tried lots of different cuisines, as food is her other passion!